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Google Analytics 4 (GA4) - Complete Setup Guide

Part 1: Creating a GA4 Property

1. Open Google Analytics Dashboard

   Open Google Analytics Dashboard

   Sign in with your Google account. If this is your first time, you'll see a "Start Measuring" button.

2. Create a New Property

   In the left sidebar at the bottom, click the "Admin" button (gear icon).

   • If you have an existing account: In the "Property" column, click "+ Create Property"
   • If creating a new account: Enter your "Account name" first, then click "Next"

3. Fill in Property Details

   Property name: Enter your website name (e.g., "My Business Website")

   Reporting time zone: Select your country/timezone (e.g., "India" or "Asia/Kolkata")

   Currency: Select your currency (e.g., "Indian Rupee (₹)" or "US Dollar ($)")

   Click the "Next" button

4. Fill in Business Information

   This step is optional but recommended. Select relevant information about your website:

   • Industry category: Choose the category that best describes your business (e.g., Business services, E-commerce, Technology, etc.)
   • Business size: Select your organization size (Small, Medium, or Large)
   • How you plan to use Analytics: Check the boxes that apply to your use case

   Click the "Create" button

5. Set Up Data Stream

   Now you need to specify where your data will come from. Select the "Web" option (for websites).

   • Website URL: Enter your complete website URL (e.g., https://yourwebsite.com)
   • Stream name: Give it a name (e.g., "Main Website" or "Production Site")

   Click "Create stream"

6. Copy Your Important IDs

   Save These Two Important Values:

   1. Measurement ID: This appears in the format "G-XXXXXXXXXX" (visible at the top right corner of the stream details page)

   2. Property ID: This appears in the URL as "/pXXXXXXXXX" when you're on the property page

   Important: Copy both IDs and save them in a safe place. You'll need these when configuring the portal.

Part 2: Creating Service Account & Setting Up API Access

1. Open Google Cloud Console

   Open Google Cloud Console

   Sign in with the same Google account you used for Analytics

2. Create a New Project

   At the top of the page, click the "Select a project" dropdown

   Click "NEW PROJECT"

   • Project name: Enter a name (e.g., "GA4 API Project")
   • Location: Leave as "No organization" (default)
   • Click "CREATE"

   The project creation takes 10-20 seconds

3. Enable Google Analytics Data API

   Direct Link: Analytics Data API

   Or navigate manually:

   • In the left sidebar, click "APIs & Services" → "Library"
   • In the search box, type "Google Analytics Data API"
   • Click on the result
   • Click the "ENABLE" button

   The API will be enabled in a few seconds

4. Create a Service Account

   In the left sidebar, click "IAM & Admin" → "Service Accounts"

   Click "+ CREATE SERVICE ACCOUNT" button at the top

   Step 1: Service Account Details

   • Service account name: Enter a descriptive name (e.g., "GA4 Analytics Reader")
   • Service account ID: This will be auto-generated based on your name
   • Description: Optional - add a note like "Service account for GA4 data access"

   Click "CREATE AND CONTINUE"

   Step 2: Grant Access (Optional)

   You can skip this step. Simply click "CONTINUE"

   Step 3: Grant Users Access (Optional)

   You can skip this step too. Click "DONE"

5. Download JSON Key File

   You'll now see your newly created service account in the list. Click on it to open the details page.

   Navigate to the "KEYS" tab at the top

   Click "ADD KEY" dropdown → Select "Create new key"

   Key type: Select "JSON" (should be selected by default)

   Click "CREATE"

   JSON File Downloaded!

   A file will be automatically downloaded with a name like: project-name-123456-a1b2c3d4e5f6.json

   Save this file securely! You'll upload it to the portal.

   Security Warning: Never share this file with anyone. It provides access to your GA4 data.

6. Copy Service Account Email

   After downloading the JSON file, go back to the service account details page

   At the top, you'll see an email address in this format:
   ga4-analytics-reader@project-name-123456.iam.gserviceaccount.com

   Copy this entire email address - you'll need it in the next step

7. Add Service Account to Your GA4 Property

   Return to the Google Analytics Dashboard:

   Google Analytics Dashboard
   • In the left sidebar at the bottom, click "Admin" (gear icon)
   • In the "Property" column, select your property
   • Click "Property Access Management"
   • In the top right corner, click the "+" button
   • Select "Add users"

   Configure User Access:

   • Email addresses: Paste the service account email you copied earlier
   • Roles: Select "Viewer" role (check the checkbox)
   • "Notify new users by email": UNCHECK this option (service accounts don't receive emails)

   Click "Add"

   Perfect! Service Account Added Successfully!

   Your service account now has read access to your GA4 property data.

Part 3: Common Problems & Solutions

Google Search Console - Complete Setup Guide

Part 1: Adding Your Website to Search Console

1. Open Google Search Console

   Open Google Search Console

   Sign in with your Google account

2. Add a Property

   If this is your first time, click the "Start now" button

   If you already have properties, click the property selector in the top left, then click "+ Add property"

   Choose Property Type:

   You'll see two options:

   • Domain: Verifies all URLs across all subdomains and protocols (http/https). Example: example.com
   • URL prefix: Verifies only URLs starting with a specific prefix. Example: https://www.example.com

   Which Option Should You Choose?

   Recommended: URL prefix - This is easier to set up and works perfectly with our portal.

   Enter your complete website URL including the protocol: https://www.yourwebsite.com

   Important: Include https:// and www. if your site uses them

   Click "Continue"

3. Choose Verification Method

   Google will ask you to verify that you own the website. Several verification methods are available:

   • HTML file - Upload a file to your website
   • HTML tag - Add a meta tag to your homepage (Recommended)
   • Google Analytics - Verify via your GA account
   • Google Tag Manager - Verify via GTM
   • Domain name provider - Add DNS record

   Best Method: HTML Tag

   The HTML tag method is the easiest. You simply copy a meta tag and add it to your website's header section.

   Select the "HTML tag" option

4. Copy the Verification Tag

   You'll see a meta tag that looks like this:

   <meta name="google-site-verification" content="abcd1234efgh5678...">

   Copy the entire tag (or just the content value if your platform asks for it)

   Keep this page open! You'll need to come back here after adding the tag to your website.

5. Add Tag to Your Website

   You need to add this meta tag to the <head> section of your website.

   How to Add (depends on your platform):

   • WordPress: Use your SEO plugin (Yoast SEO, Rank Math, etc.) - there's usually a "Google Search Console" or "Verification Code" field in the settings
   • Custom HTML Website: Edit your header.php or index.html file and paste the tag inside the <head> section
   • Website Builder (Wix, Squarespace, etc.): Look for SEO settings or "Header Code" section
   • Other CMS: Find the "Header Code" or "Custom HTML" section in your admin panel

   Save the changes and upload/publish your website

6. Complete Verification

   Go back to the Search Console page where you copied the verification tag

   Click the "Verify" button

   Success Message!

   You should see "Ownership verified" message

   Click "Go to property" to access your Search Console dashboard

   If Verification Fails

   • Verify the meta tag is correctly placed in the <head> section
   • Clear your website cache and wait 5-10 minutes
   • Make sure the tag is on your homepage (index page)
   • Try viewing your website's source code (right-click → View Page Source) to confirm the tag is there
   • If still failing, try the "HTML file" method instead

Part 2: Setting Up Service Account for API Access

1. Open Google Cloud Console

   Google Cloud Console

   Use the same Google account you used for Search Console

   You can use the same project you created for GA4, or create a new one

2. Select or Create Project

   Click the project dropdown at the top of the page

   Either select an existing project OR click "NEW PROJECT" to create a new one

   If creating new: Name it something like "Search Console API Project" and click "CREATE"

3. Enable Google Search Console API

   Direct Link: Search Console API

   Or navigate manually:

   • Left sidebar → "APIs & Services" → "Library"
   • Search for "Google Search Console API"
   • Click on the result
   • Click "ENABLE"

4. Create Service Account

   Left sidebar → "IAM & Admin" → "Service Accounts"

   Click "+ CREATE SERVICE ACCOUNT"

   Fill in Details:

   • Service account name: Enter a name like "GSC Data Reader"
   • Service account ID: Auto-generated
   • Description: Optional - add "Service account for Search Console data"

   Click "CREATE AND CONTINUE"

   Skip the next two steps by clicking "CONTINUE" and then "DONE"

5. Download JSON Key File

   Click on your newly created service account

   Go to the "KEYS" tab

   Click "ADD KEY" → "Create new key" → Select "JSON" → Click "CREATE"

   JSON File Downloaded!

   Save this file securely - you'll upload it to the portal

   Never share this file! It provides access to your Search Console data

6. Copy Service Account Email

   From the service account details page, copy the email address shown at the top

   Format: gsc-data-reader@project-123456.iam.gserviceaccount.com

7. Add Service Account to Search Console Property

   Return to Search Console:

   Google Search Console
   • Select your property (top left dropdown)
   • In the left sidebar, click "Settings" (gear icon)
   • Click "Users and permissions"
   • Click "ADD USER" in the top right

   Configure User Details:

   • Email address: Paste the service account email
   • Permission: Select "Full" (this allows complete read access to all data)

   Click "ADD"

   Done! Service Account Added!

   Your portal can now fetch data from Search Console through the API.

Bing Webmaster Tools - Complete Setup Guide

Part 1: Adding Your Website to Bing Webmaster

1. Open Bing Webmaster Tools

   Open Bing Webmaster Tools

   You can sign in with either your Microsoft account or Google account

   If you don't have an account, click "Sign up" to create one

2. Add Your Website

   After signing in, click the "Add a site" button (located in the top right corner or center of the page)

   Three Import Options Available:

   • Add your site manually - Manual setup (Recommended for this guide)
   • Import from Google Search Console - If you've already set up GSC
   • Import from a sitemap - Import using your sitemap file

   Best Option: Manual Add

   Select "Add your site manually"

   Enter your complete website URL: https://www.yourwebsite.com

   Make sure to include the protocol (https://) and subdomain (www. if applicable)

   Click "Add"

3. Choose Verification Method

   Bing needs to verify that you own the website. Three verification methods are available:

   Option 1: XML File (Easiest - Recommended)

   Download a file named BingSiteAuth.xml

   Upload this file to the root directory of your website

   Your file should be accessible at: yourwebsite.com/BingSiteAuth.xml

   Recommended: XML File Method

   This is the quickest and easiest method. Simply download the file and upload it to your website.

4. Upload Verification File

   Upload the BingSiteAuth.xml file to your website's main directory (root folder)

   File location: public_html/BingSiteAuth.xml or root directory

   How to Upload:

   • cPanel: Use File Manager to upload
   • FTP: Use FileZilla or any FTP client
   • Hosting Control Panel: Use your hosting provider's file upload feature

   After uploading, test the file by visiting: https://yourwebsite.com/BingSiteAuth.xml in your browser

   If the file opens and shows XML content, it's correctly uploaded!

5. Complete Verification

   Return to the Bing Webmaster page

   Click the "Verify" button

   Verification Successful!

   You'll see a message: "Your ownership of this site has been verified"

   You can now access the Bing Webmaster dashboard and all its features!

6. Generate API Key

   In the Bing Webmaster dashboard, navigate to Settings in the left sidebar

   Look for the "API Access" section

   Click "Generate API Key"

   Copy Your API Key!

   A long string of characters will appear - this is your API key

   Copy and save this key securely

   You'll need this key to configure the portal